AcceleratorCON
Brand Identity

Designed at The Working Accembly

AcceleratorCon is a leading global startup expo that connects early-stage founders with investors, mentors, and capital to accelerate growth and prepare for funding.


ROUND 1: Acceleration

Direction & designed by me
Motion by Caroline Ren

This direction reflects the structure of a startup accelerator—fast-paced, focused, and investment-driven. A blend of serif and sans-serif typefaces in the logo symbolizes the collaboration between seasoned investors and visionary founders, capturing the spirit of innovation and partnership at the heart of the event.











 


ROUND 2: Stacked For Scale
Designed with Sarah Park and Eugenie Kwon
Motion by Caroline Ren

This concept weaves together the foundational structure and trust at the core of AcceleratorCON’s identity with the growth-driven, ever-upward momentum that defines the journey of start-ups and founders. It reflects a space where collaboration fuels ambition, and every step forward builds toward lasting impact.