Xinyuan Qu

Graphic Design & Typeface Design
Brooklyn, New York

Currently working at Pentagram,
previously worked at Gretel.

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© Xinyuan Qu, 2025

Memoria

Instructor: Joseph Han
Memoria is a water brand that sells herbal-infused mineral water designed to induct sleep and enhance memory. The approach is to utilize four modular graphic elements to symbolize four distinct types of herbs.
Typefaces: 
bianzhidai & momo by notyourtypefoundry
Soyuz Grotesk by The Temporary State