Xinyuan Qu

Graphic Design & Typeface Design
Brooklyn, New York

Currently working at Pentagram,
and studying at Type@Cooper.

Previously at Gretel.

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Last Updated 01. 2025
© Xinyuan Qu, 2025

Memoria


Memoria is a water brand that sells herbal-infused mineral water designed to induct sleep and enhance memory. The approach is to utilize four modular graphic elements to symbolize four distinct types of herbs.

Typefaces: 
bianzhidai & momo by notyourtypefoundry
Soyuz Grotesk by The Temporary State